What brand of shoes are they?

Balenciaga VS Belle: Ranking of the hottest shoes in summer 2024

Among the footwear brands that have been hotly discussed on the Internet recently,BalenciagaandBelleBecome the center of attention. The following is an in-depth analysis of hot topics and data in the past 10 days:

1. Comparison of popular brands

2. Hot topics discussed by consumers

1.Balenciaga’s controversial design: The exaggerated thick-soled design of 3XL sneakers has aroused polarizing comments, with more than 150,000 related discussions on social media.

2.The rise of Belle’s domestic products: Its "Cloud Cushion" technology has received 62,000 grass planting notes from Xiaohongshu, making it the first choice for women in the workplace.

3. E-commerce platform sales data

4. The effect of celebrities bringing goods

• Balenciaga: Wang Yibo’s street photos of the same style drove search volume up 320%
•Belle: Zhao Lusi’s live broadcast set a single-game sell-out record

5. Consumer portrait analysis

6. Material innovation trends

1. Balenciaga: New eco-friendly collection using 35% recycled materials
2. Belle: Patented “air feel” sole technology

Summary:The two major brands occupy the top positions in the affordable luxury and mass markets respectively. Data shows that Balenciaga is more popular among young trendsetters, while Belle has won the favor of the workplace crowd with its high cost performance. The competition for summer shoes has entered a fierce stage.