Balenciaga VS Belle: Ranking of the hottest shoes in summer 2024
Among the footwear brands that have been hotly discussed on the Internet recently,BalenciagaandBelleBecome the center of attention. The following is an in-depth analysis of hot topics and data in the past 10 days:
1. Comparison of popular brands
| brand | search index | Popular items | price range |
|---|---|---|---|
| Balenciaga | 1,280,000 | 3XL sneakers | ¥6,800-12,000 |
| Belle | 890,000 | Small fragrant style shoes | ¥399-1,299 |
2. Hot topics discussed by consumers
1.Balenciaga’s controversial design: The exaggerated thick-soled design of 3XL sneakers has aroused polarizing comments, with more than 150,000 related discussions on social media.
2.The rise of Belle’s domestic products: Its "Cloud Cushion" technology has received 62,000 grass planting notes from Xiaohongshu, making it the first choice for women in the workplace.
3. E-commerce platform sales data
| platform | Balenciaga weekly sales | Belle Week Sales | TOP3 colors |
|---|---|---|---|
| Tmall | 1,420 pairs | 28,600 pairs | black/white/silver |
| gain something | 3,850 pairs | 4,200 pairs | black/pink/grey |
4. The effect of celebrities bringing goods
• Balenciaga: Wang Yibo’s street photos of the same style drove search volume up 320%
•Belle: Zhao Lusi’s live broadcast set a single-game sell-out record
5. Consumer portrait analysis
| crowd | Balenciaga proportion | Belle's proportion |
|---|---|---|
| Generation Z | 68% | 42% |
| urban white-collar workers | 25% | 53% |
6. Material innovation trends
1. Balenciaga: New eco-friendly collection using 35% recycled materials
2. Belle: Patented “air feel” sole technology
Summary:The two major brands occupy the top positions in the affordable luxury and mass markets respectively. Data shows that Balenciaga is more popular among young trendsetters, while Belle has won the favor of the workplace crowd with its high cost performance. The competition for summer shoes has entered a fierce stage.
check the details
check the details
en
