What kind of store is best to open near a shopping mall? Analysis of hot topics and business trends across the Internet
With the upgrading of consumption and the diversification of business models, the area around shopping malls has become a prime location for entrepreneurs. Combining the hot topics and data analysis of the entire network in the past 10 days, we have sorted out the most potential store opening directions and market trends for you to help you accurately grasp business opportunities.
1. Top 5 hot business topics on the Internet (last 10 days)
| Ranking | keywords | Search volume trends | Related business formats |
|---|---|---|---|
| 1 | Internet celebrity light food restaurant | ↑183% | Healthy dining |
| 2 | pet economy | ↑142% | Pet supplies/services |
| 3 | Stress relief experience center | ↑98% | Emerging service industry |
| 4 | Guochao pop-up store | ↑76% | retail innovation |
| 5 | 24-hour self-service store | ↑65% | Unmanned retail |
2. Recommended TOP3 stores around shopping malls
1. Compound light catering
The data shows:Healthy light meals + tea drinksThe unit price of the combination model has increased by 40%, and the table turnover rate is 2.3 times that of traditional catering. Suitable for opening near shopping mall entrances or parking lots to meet immediate consumption needs.
| Segmentation type | average daily passenger flow | Average price per customer | Payback cycle |
|---|---|---|---|
| Low Sugar Roast + Coffee | 120-200 people | ¥38-65 | 8-12 months |
| Fresh fruit yogurt bar | 150-250 people | ¥25-45 | 6-9 months |
2. Pet service complex
The pet economy continues to heat up, it is recommended to openPet care + snack retail + foster care serviceFor trinity stores, data shows that the repurchase rate of members of such stores is as high as 78%.
3. Mini Stress Relief Experience Center
For the stress reduction needs of the workplace crowd, it can be setVent room + ASMR experience + meditation space, the passenger flow on weekends can reach 3 times that of weekdays, which is suitable for shopping mall pedestrian areas.
3. Core data reference for site selection
| location type | average daily traffic | Rent range (yuan/㎡/day) | Suitable for business |
|---|---|---|---|
| Mall main entrance | 5000+ | 15-30 | FMCG/tea drinks |
| underground corridor | 3000-5000 | 8-18 | Snack/convenience store |
| Peripheral pedestrian street | 2000-4000 | 6-12 | service store |
4. Key operational indicators
Based on recent success stories, three key data are provided:
1.Floor efficiency optimization: Casual dining needs to reach ¥1200/㎡/month
2.Customer flow conversion: Pedestrian street stores should maintain a store entry rate of more than 18%
3.Time period distribution: The revenue share of stores around shopping malls in the evening (18-22 o'clock) should exceed 35%
5. Risk warning
Three major risks to be wary of:
1. Homogeneous competition: The density of Internet celebrity milk tea shops has become super saturated.
2. Rent trap: There are inflated prices in some business districts
3. Period imbalance: passenger flow declines by more than 40% during non-weekend periods, so caution is required
Conclusion: Opening stores around shopping malls needs to be combinedTraffic characteristics + consumption scenarios + time period distributionThree-dimensional analysis, it is recommended to give priority to those withHigh-frequency consumption, instant gratification, social attributesbusiness format, and at the same time conduct customer flow monitoring for at least three months before deciding on long-term business strategies.
check the details
check the details
en
