How to divide levels: Analysis of popular topics and hot content on the entire network in the past 10 days
In the era of information explosion, how to efficiently screen and grade hot content has become the key. This article is based on data from the entire network for the past 10 days (as of October 2023), and divides levels from three dimensions: topic popularity, dissemination scope and influence, and presents core content in a structured manner.
1. Hot spot level classification standards
According to the discussion volume, media coverage and duration of the topic, the hot spots are divided into the following 3 levels:
| level | standard | Case |
|---|---|---|
| Level 1 (hot product) | The total number of discussions on the entire network is >5 million, lasting more than 3 days | The closing ceremony of the Asian Games in Hangzhou |
| Level 2 (High fever) | Discussion volume 1-5 million, cross-platform communication | Luckin & Moutai Joint Coffee |
| Level 3 (region) | Discussion volume is less than 1 million, spread in vertical fields | Winter battery life test of new energy vehicles |
2. Level 1 hot topics: national topics
The most prominent level 1 hot spots in the past 10 days include:
| topic | Peak heat | Key data |
|---|---|---|
| Hangzhou Asian Games | October 8 | Readings on Weibo related topics 2.8 billion |
| Nobel Prize announced | October 2-9 | Search volume of science topics increased by 370% |
inAsian Games Closing CeremonyThe "digital torchbearer" design has sparked heated discussions among the whole nation, and the number of views of Douyin-related videos exceeded 1.5 billion times.
Level 3, 2 hot spots: phenomenon-level transmission
Hot topics with strong social attributes are concentrated in the fields of consumption and culture:
| Classification | Represents events | Communication characteristics |
|---|---|---|
| Brand Marketing | Luckin × Moutai sauce-flavored latte | Sales volume of 5.42 million cups per day |
| Film and television entertainment | "Volunteer Army: The Soldiers Go" is released | Box office exceeded 400 million in the first week |
It is worth noting thatJoint economyAs Luckin co-operation products continue to drive the stock price of the liquor sector to rise by 2.3% in a single day.
Level 4, 3 hot spots: vertical field focus
Content that is highly professional but accurate in audiences:
| field | Hot events | Range of impact |
|---|---|---|
| science and technology | OpenAI multimodal model release | Hot discussions in the developer community |
| healthy | Guidelines for medication for mycoplasma pneumonia | Medical account forwarded more than 100,000 |
5. Hot Spot Life Cycle Analysis
Through data monitoring, it was found that the duration of hot spots at different levels was obvious:
• Level 1 hot spot average continuous5.2 days, the top topic can last for 2 weeks
• Level 2 hot spot average3 days, rely on subsequent events to ferment
• Level 3 hot spots are usually24 hoursThe peak propagation value is reached within
Mastering the hot topic classification method can not only grasp the public opinion trend, but also provide accurate data support for content creation. It is recommended that enterprises establish a hot spot response mechanism, follow up on level 1 hot spots in real time, selective participation of level 2 hot spots, and conduct in-depth vertical operation of level 3 hot spots.
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