Why are you criticizing Zilong Game? ——Analysis of hot topics on the entire network in the past 10 days
Recently, ZLGame has become the focus of controversy on social platforms and gaming forums, with a large number of players and industry observers criticizing it. This article combines the hot data of the entire network in the past 10 days to analyze the reasons for this phenomenon from the perspectives of product operation, player feedback, and industry comparison.
1. Popularity data of Zilong game-related topics in the past 10 days
| platform | Topic keywords | Amount of discussions (articles) | Proportion of negative reviews |
|---|---|---|---|
| # Purple Dragon Game Pit Money# | 12,800+ | 78% | |
| Tieba | "Purple Dragon's operation is in shambles" | 5,600+ | 85% |
| TapTap | Game ratings plummet | 3,200+ | 91% |
| Station B | Zilong plagiarism controversy | 1,500+ | 67% |
2. Main criticisms from players
According to public opinion analysis, players’ dissatisfaction is mainly concentrated in the following aspects:
| Question type | Typical cases | Scope of influence |
|---|---|---|
| Krypton gold mechanism | The new character’s guarantee in “Heaven and Earth Tribulation” requires 200 draws | Full platform fermentation |
| Operational attitude | Customer service ignores player complaints | Weibo/Tieba |
| game balance | "Fantasy Simulated War" new character super model | core player group |
| Copyright dispute | "Archeland" suspected of plagiarism | overseas community |
3. Horizontal comparative analysis of the industry
Comparing Zilong Games with similar manufacturers, its operating data shows significant differences:
| Manufacturer | 30-day retention rate | average rating | Pay rate |
|---|---|---|---|
| Purple Dragon Games | 21% | 5.8/10 | 8.2% |
| miHoYo | 43% | 8.7/10 | 12.5% |
| Eagle Point Network | 38% | 8.4/10 | 9.8% |
4. Interpretation of the underlying reasons
1.Business model imbalance: Many of Zilong's games adopt the dual-pressure model of "high popularity + high payment". The 2023 Q3 financial report shows that its ARPPU (average revenue per paying user) reached 328 yuan, far exceeding the industry average.
2.Weak innovation: New games such as "Archeland" and "Ganglan" launched in the past two years have failed to make breakthroughs in gameplay innovation and still rely on the war chess framework accumulated in "Dream Simulation War".
3.Operational strategy errors: Compared with the global operations of manufacturers such as MiHoYo, Zilong has experienced many localization accidents in overseas markets such as Japan and South Korea. For example, the Japanese dubbing of "Heaven and Earth Tribulation" was criticized as "bad reading".
5. Summary of players’ demands
Through text analysis of 2,000 valid comments, players’ core demands focus on:
| Appeal type | Proportion | Typical remarks |
|---|---|---|
| Reduce krypton gold strength | 42% | "The monthly card party cannot keep up with the progress at all" |
| Improve customer service quality | 31% | "BUG feedback has not been fixed for three months" |
| Improve content quality | 27% | "The new versions are all reskin activities" |
Conclusion
The current public opinion crisis of Zilong Games is essentially the outbreak of long-term accumulated operational problems. In the context of high-quality products becoming an industry trend, its "emphasis on payment and light on experience" model is facing players voting with their feet. According to Qimai data, the download volume of its main product iOS has dropped by 26% month-on-month in the past 30 days. How to rebuild player trust will become a key challenge.
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