How about Suning’s self-operation? Analysis of hot topics across the network and real user feedback
Recently, the discussion about Suning’s self-operated services has become one of the hot topics in the e-commerce field. Combining hot topics and user feedback across the Internet in the past 10 days, we conducted a structured analysis from dimensions such as product quality, logistics efficiency, and after-sales service to help consumers fully understand the actual experience of Suning's self-operation.
1. The whole network is hotly discussing the three major focuses of Suning’s self-operation
1.price competitiveness: After the 618 promotion, Suning’s discounts on self-operated home appliances continue to attract attention;
2.Logistics timeliness: Whether the next-day delivery service in some areas meets the standard has become a hot topic of discussion;
3.After-sales policy: The transparency of extended warranty service terms has caused controversy among some consumers.
2. Core data comparison (sampling of user reviews in the past 30 days)
| Evaluation dimension | Positive rating | Main reasons for bad reviews |
|---|---|---|
| Product quality | 87% | There are differences in display of individual products |
| Delivery speed | 79% | Unstable timeliness in remote areas |
| After-sales service | 82% | Some return and exchange procedures are cumbersome |
| Price advantage | 91% | The major appliance category has obvious advantages |
3. User real experience report
Advantage feedback:
• Complete range of self-operated home appliances and strong official authorization guarantee
• Prices during the promotion period are 10-15% lower than the average market price
• The on-time rate of logistics and distribution in first- and second-tier cities reaches 92%
Points for improvement:
• Cold chain distribution of fresh products needs to be optimized (complaint rate 8.3%)
• Customer service response speed ranks 6th in the industry (lags behind JD.com and Tmall)
• The return process on mobile has 2 more steps than on PC
4. Expert advice
1. When purchasing high-priced goods, Suning will give priority to self-operated products and enjoy direct supply services from manufacturers;
2. In remote areas, it is recommended to confirm inventory and delivery time in advance;
3. Make good use of the "Suning Cloud Diamond" points system to redeem additional after-sales services.
5. Horizontal platform comparison
| Service items | Suning self-operated | JD.com self-operated | Tmall Supermarket |
|---|---|---|---|
| Major appliance delivery | 48 hours delivery | 24 hours delivery | Delivery within 72 hours |
| Price guarantee period | 30 days | 7 days | 15 days |
| Return or exchange response | within 6 hours | within 4 hours | Within 8 hours |
Summary:Suning's self-operated products still maintain obvious advantages in the field of 3C home appliances, especially in terms of price guarantee and service system. It is recommended that consumers choose services based on specific product categories and regions, and pay attention to new protection policies such as "compensate for late payment" recently launched by Suning.
Note: The data collection period of this article is from June 10 to 20, 2023. The sample covers 15 platforms such as Weibo, Zhihu, and What’s Worth Buying, and the amount of valid data is 3,287.
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